What does ‘market segmentation’ entail?

A. Ignoring customer diversity
B. Dividing a market into distinct groups based on needs and characteristics
C. Focusing only on mass marketing
D. To confuse marketing efforts

Answer: Dividing a market into distinct groups based on needs and characteristics


Additional Information: Market segmentation involves dividing a larger market into smaller, distinct groups with similar needs and characteristics.


Subjects: Business Communication, Business English

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