A. To confuse customers
B. To create a unique identity and perception of a company or product
C. To focus solely on sales
D. To avoid market competition
Answer: To create a unique identity and perception of a company or product
What is the significance of ‘branding’ in business communication?
Additional Information: Branding establishes a unique identity for a company or product, influencing how it is perceived in the market.
Subjects: Business Communication, Business English