What is the term for the psychological phenomenon where individuals attribute their successes to internal factors and failures to external factors?

A. Self-serving bias
B. Fundamental attribution error
C. Confirmation bias
D. Cognitive dissonance

Answer: Self-serving bias


Additional Information: The self-serving bias is a cognitive bias that causes individuals to attribute positive events to their own character while attributing negative events to external factors, protecting self-esteem.


Subjects: Psychology